The legalization of sports betting in the United States has many benefits. The increased viewership, engagement, and advertising value are just a few of the reasons why. Many major sports leagues have already struck partnerships with sportsbooks and gaming entities. In the NFL, team-sportsbook partnerships are permitted. The Denver Broncos will partner with FanDuel and Betfred beginning in June 2020. A number of other major sports leagues are also exploring deals related to sports betting.
The state of Texas is among those considering the legalization of sports betting. While the legislature met every other year, pro team owners backed an effort to legalize the practice in 2021. While the process has been dragging on, the legislature is expected to reconvene in 2023. Meanwhile, in Missouri, sports betting is gaining steam thanks to neighboring Kansas. Despite numerous attempts by lawmakers, the state legislature failed to approve sports betting in the state of Missouri in November.
While horse racing is the most popular sport for sports betting, other events like soccer and football also see significant gambling. Other popular sports that receive heavy wagering include cricket, boxing, ice hockey, dog and camel racing, jai alai, and baseball. During the late 1960s, sports programming expanded to include games that are not necessarily the most popular. With so many options, the odds on each event are constantly changing. It’s important to keep track of these changes to make the most informed bets.