The Supreme Court’s decision to open up sports gambling to the states has created a new, highly competitive and dynamic market. It’s not yet clear how this will play out, but the main goal for all stakeholders should be maximizing taxable revenue, avoiding bad behavior and ensuring betting integrity.
Basically, sports betting involves placing a wager on who will win or lose a game. Bettors can also place bets on other things, like props and team totals. The latter are usually a little sloppier than straight bets, but the line-making process can often yield value if you know what to look for.
For example, if the Over/Under for a game is +7.5 runs or more, that’s a good indicator that bookmakers are expecting a high-scoring contest. Taking the Over can help you offset some losses and potentially win some big money. But it’s important to remember that winning in sports betting is a marathon, not a sprint, and that consistent profits require thorough research, disciplined bankroll management, and patience.
In addition to boosting overall viewership and engagement, sports betting can open up brand-new revenue streams for leagues and teams. Already, a number of major sports franchises have struck partnerships with gambling entities and/or sportsbooks (NBA with MGM; NHL with FanDuel; WNBA with William Hill). It’s not a stretch to imagine more such deals to come.
